Not your ordinary sporting partnership
The community is at the the heart of what The British Institute of Kitchen, Bedroom & Bathroom Installation stands for.
BiKBBI is proud to be the principle sponsor of Charlton Athletic Women’s Football Club – an agreement that commenced in August 2018, which will run to July 2021.
The relationship forms just the beginning of a concerted drive by the institute to introduce girls and young women to the industry and for them to consider a vocational career within KBB installation.
The UK is experiencing a significant skills gap – a shortage of qualified, competent and professional tradespeople to deliver against construction targets and home improvement generally.
To underline the massive growth potential of women’s football and therefore the extended reach of the BiKBBI to potential female apprentices/members, it is estimated that over 1.1 million girls play kick-about football and the sport, just like the BiKBBI, is determined to break down barriers. For example, women and girls from some ethnic communities remain unaware of the opportunities which exist, and there are cultural, religious and social norms to overcome. The same applies to less abled women and girls.
Organised sport, especially football, is possibly the quickest and easiest way to create awareness of these opportunities through its ‘togetherness’ which presents a clear opportunity for our industry to connect with a demographic group that ordinarily doesn’t choose a vocational career within our sector.
BiKBBI is also pleased to be supporting the youth section of Thurrock Rugby Football Club in South Essex. This club works with hundreds of boys and girls on the doorstep of BiKBBI’s apprenticeship programme and in the home borough of BiKBBI’s Head Office.